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marketingandtech.com reports


Companies generate a wide range of data in a variety of areas. KPI dashboards help to aggregate this data, analyze it and make it usable. This allows departments to be managed efficiently, budgets to be allocated sensibly and developments to be identified at an early stage. We have compared 11 KPI dashboards based on over …

The third edition of the Content Management Systems Market Overview is being published this year. In the 2018 market overview, we compared 12 solutions, and in the 2019 market overview, 14. In 2020, we were able to convince even more providers to participate and present 17 enterprise CMS in this market overview. These are compared …

After the great success of our 2018 market overview, we have also compared 2020 content marketing tools. In the update, we have once again significantly expanded the catalog of criteria: the tools are compared based on 157 criteria in 15 categories. This provides you with optimal orientation when selecting software. You can download the summary …

Implementing content management systems (CMS) is becoming increasingly complex due to the multitude of channels that are served. It is advisable to get your own IT on board and heavily involved, but above all to rely on the expertise of specialized implementation partners. We have compared 32 service providers for you in our new market …

Entrepreneurs are increasingly relying on chatbots in their customer communications. Repetitive dialogs can therefore be automated. Artificial intelligence of the bots creates further opportunities to save costs and time. In our comprehensive market overview, we have compared 18 solutions. The comparison is primarily intended to illustrate the potential and application options of chatbots. The providers …