Know-How

PIM systems are making their way into the e-commerce world. The introduction is a strategic project that aims to provide a uniform and central basis for all product information. A PIM system unfolds maximum benefit when, in addition to providing data for all channels, it is also used productively for other relevant corporate tasks and …

A PIM system must have access to all relevant product information in the company. Due to its immense task, PIM software must therefore be carefully and deeply integrated. But what should PIM software cost? We have looked at the PIM software costs from our market overview PIM solutions in this article for you. A detailed …

As a sub-discipline of the entire marketing apparatus, content marketing is an integral part of modern communication strategies. No question about it. But how can success and failure, effort and return, profitability versus budget be determined and measured? We have compiled an overview of the most important metrics and KPIs in content marketing. Today’s customers …

Marketing is more focused on metrics than ever before, and at the same time produces lots of data and numbers. But those who want to use the numbers to monitor and measure their activities quickly find it difficult to keep track. The solution: KPI dashboards help, because they bundle and visualize key figures. But how …

The fact that content marketing is a great thing is no secret to many companies. So they are busy producing, writing, designing and shooting. Over time, veritable mountains of content are created. It’s easy to lose track of it all. Companies therefore need a solution to collect and manage their content. What can help here …

„Content curation“ has become one of the most popular and most important strategies in the field of social media and content marketing. However, in addition to the appropriate tools, you also need sufficient content and, above all, time. In this article, you’ll learn how to approach content curation, what you need to keep in mind, …

The profession of content manager has changed over the past few years. But what does a content manager actually do? Where does he work? And what qualifications should he or she have? This article will give you a detailed picture of the job of a content manager. Some professions are self-explanatory by their name. But …

For most people, a provider’s website is now the first and also the most important touchpoint. They expect it not only to provide content that answers their questions, but increasingly also to offer the option of integrating interactive service offerings. If the first impression on the website is already convincing with an appealing and modern …

When the functions of the content management system used are no longer sufficient, many companies think about a change. But what are the actual project costs for a CMS? In addition to the software costs, the implementation costs should also be considered. Often external service providers are on board. We have compiled for you, with …

The content management system (CMS) is at the heart of content distribution. When selecting a suitable solution, care should be taken accordingly. This also applies to the selection of a suitable service provider for the implementation. We will show you who specializes in which system for CMS implementation. Anyone who decides in favor of a …