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Customer management is essential for companies to survive. Customer data is just as relevant as a clear workflow. Large companies in particular therefore already use customer relationship management (CRM) systems. However, smaller companies also benefit from the use of customer management software. But which CRM tools are suitable for your company? In our CRM comparison, …

The topic of payment is playing an increasingly essential role in e-commerce. Price and offer no longer define the success or failure of a business. At least not exclusively. Soft factors such as the payment process are now also relevant decision-making criteria. Shop operators should therefore orient themselves to the customer when selecting possible payment …

This year’s market overview for Content Management Systems is already in its fourth edition. In the 2018 market overview, we compared 12 solutions, in the 2019 market overview, 14 solutions, and in 2020, 17. This year, we were able to convince even more providers to participate and present 20 enterprise CMS in this market overview. …

The amount of data we generate will continue to grow enormously until 2025, according to studies by IDG and Seagate. But this data is largely unstructured and difficult to analyze. Monitoring tools have been developed to make relevant data useful for companies. But what features do monitoring tools need to include? We give you an …

PIM systems are making their way into the e-commerce world. The introduction is a strategic project that aims to provide a uniform and central basis for all product information. A PIM system unfolds maximum benefit when, in addition to providing data for all channels, it is also used productively for other relevant corporate tasks and …

A PIM system must have access to all relevant product information in the company. Due to its immense task, PIM software must therefore be carefully and deeply integrated. But what should PIM software cost? We have looked at the PIM software costs from our market overview PIM solutions in this article for you. A detailed …

There are various solutions for data management. A more recent representative is the PIM system. This article provides you with a PIM system definition and explains what it is all about. There are countless data on products, which are essential for companies and customers in e-commerce. This makes it all the more important to keep …

Of course, a webinar also needs participants. We show you how to promote webinars successful and fill the digital audience. You have organised the hardware, set up the webinar strategy and the schedule and presentation are in place. What’s missing now: participants. You have various channels at your disposal to draw attention to your webinar. …

Webinars are currently replacing trade fairs. One man’s sorrow is another man’s joy. While the fight for survival among trade fair constructors turns competitors into allies, original event visitors become digital exposition hosts overnight. And it doesn’t even take much. A little know-how, some technology; and your own online conference is ready. contentmanager.de summarises the …

Webinars are a major part of the modern digitized business world. This article explains how you can now create and conduct your own webinars on the basis of a strategy. The webinar strategy is ready. You have already determined which goals you want to achieve with your webinar. The roles have been determined. The content …