Google AdWords is an effective way to increase your own visibility through B2B SEO (search engine optimization) by targeted marketing on the Internet and thus to secure competitive advantages in the long term. This proven online advertising format is in principle interesting for all B2B industries – but especially for services that require explanation or …

Project management tools have become an indispensable part of the everyday life of many teams. No wonder: they are useful, provide transparency and accelerate the workflow. Communication between project participants is particularly important. In this article, you will learn which tools have which communication functions. You can download an overview. Manage successfully with project management …

„Time is money“ as the saying goes – and when it comes to the performance of online stores, this can be taken literally. In this case, it’s only seconds that determine the success or failure of a store in e-commerce. After all, customers on the Internet are impatient: if it takes too long to set …

Performance marketing is an ideal complement to sales and is becoming increasingly popular. Those who rely on a performance marketing agency should take a close look at whether it can also serve all channels that are to be included in the desired mix. For example, 93% are familiar with Google Ads, but only 2/3 can …

Content marketing is an important marketing component for not only reaching target groups, but also convincing them of the value of a company. But for this to succeed, marketers need content with added value. And if you want to create good content for your marketing, you should know the eight phases in the content marketing …

The larger the company, the slower the mills often grind. On the one hand, there are motivated employees who want to drive a topic forward; on the other hand, there are decision-makers who often oppose this with phrases such as „no budget“, „other projects“ or „no time“. However, I have already explained in several articles …

What are the most important functions of monitoring solutions? How does monitoring pay off for companies? And how is the market developing? We asked the manufacturers of monitoring solutions. Experts estimate that 175 zettabytes (!) of data will be generated on the Internet every day in 2025. Today, almost four billion people are already using …

Human attempts to evaluate data manually were doomed to failure from the very beginning. This can also be observed in online retailing at the moment: Until now, online retailers had the goal of collecting as much different customer data as possible in order to offer their customers personalized recommendations and individualized web stores. They have …

Marketing automation is being used in more and more online stores. Increasing sales is always the goal. Marketing automation tools help with this. They can automate processes in the store. Time savings and sales increases are the result. The following article shows how online stores use such tools in practice. A store operator must constantly …