Customer management is essential for companies to survive. Customer data is just as relevant as a clear workflow. Large companies in particular therefore already use customer relationship management (CRM) systems. However, smaller companies also benefit from the use of customer management software. But which CRM tools are suitable for your company? In our CRM comparison, we compared 20 CRM providers based on more than 150 different criteria in 13 categories. The CRM comparison provides you with optimal orientation when selecting software. You can download the summary of the comparison as a PDF free of charge.
CRM definition
Customer Relationship Management (CRM) stands for the entire management of customer relationships. Regardless of whether it involves measures in marketing, sales or support for customers. CRM involves interaction with the customer across all channels and across all departments. CRM software supports the following tasks:
- Establishing, maintaining and strengthening customer relationships
- Differentiate customer relationships according to individual customer needs
- Align customer communication according to individual customer needs
- Measuring various customer-relevant KPIs (e.g., customer lifetime value)
- Systematize customer processing
- Optimize processes in customer management
The general functions and features of CRM software can also be found in our CRM comparison. In doing so, we have extensively compared the various CRM providers with each other.
Categories in the CRM comparison
Our CRM comparison has compared the different providers in a total of 13 categories:
- General information about the providers
- Language of the user interface
- Industry specialization of the providers
- Basic functions of the solutions in comparison
- Address management
- Communication functions
- Appointment management
- Interfaces
- Reporting functions
- Sales & Automation
- Legal criteria
- Additional services of the providers
- Pricing approach of the systems
We have compared these CRM software:
acquibee
acquibee is a German company based in Germering. Since 2015, the company has been developing and selling the CRM solution of the same name.
USP (according to its own statement): „Only with acquibee, thanks to special workflows, you double productivity and thus sales in the areas of new customer acquisition and qualification/follow-up of leads. In just one hour, acquibee is implemented in the sales team – either as a standalone sales CRM or as a pre-CRM to compensate for the weaknesses of usual CRM systems (complicated operation, poor data quality.)“
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