Marketing & Technology
CRM comparison: 20 enterprise CRM systems for customer management
Customer management is essential for companies to survive. Customer data is just as relevant as a clear workflow. Large companies in particular therefore already use customer relationship management (CRM) systems. However, smaller companies also benefit from the use of customer management software. But which CRM tools are suitable for your company? In our CRM comparison, …
These are the most important KPIs in E-Commerce
The topic of payment is playing an increasingly essential role in e-commerce. Price and offer no longer define the success or failure of a business. At least not exclusively. Soft factors such as the payment process are now also relevant decision-making criteria. Shop operators should therefore orient themselves to the customer when selecting possible payment …
20 Enterprise Content Management Systems in comparison
This year’s market overview for Content Management Systems is already in its fourth edition. In the 2018 market overview, we compared 12 solutions, in the 2019 market overview, 14 solutions, and in 2020, 17. This year, we were able to convince even more providers to participate and present 20 enterprise CMS in this market overview. …
What central instruments does a monitoring tool have?
The amount of data we generate will continue to grow enormously until 2025, according to studies by IDG and Seagate. But this data is largely unstructured and difficult to analyze. Monitoring tools have been developed to make relevant data useful for companies. But what features do monitoring tools need to include? We give you an …
Ten tips: How do you find the right PIM system?
PIM systems are making their way into the e-commerce world. The introduction is a strategic project that aims to provide a uniform and central basis for all product information. A PIM system unfolds maximum benefit when, in addition to providing data for all channels, it is also used productively for other relevant corporate tasks and …
PIM systems: What should PIM software cost?
A PIM system must have access to all relevant product information in the company. Due to its immense task, PIM software must therefore be carefully and deeply integrated. But what should PIM software cost? We have looked at the PIM software costs from our market overview PIM solutions in this article for you. A detailed …